As one of the victims of Lake Shiraz (family has a vineyard) I thought I’d volunteer one of my ideas for the marketing of Australian wine. I have previously criticised Fosters for a lack of innovation in wine marketing. Strangely,… Continue Reading
I’ve seen two TV ads for the Carpenter Labor Government in Western Australia, both with low production values and I think strategically ineffective. The hero is the Premier, dressed in a smart suit and tie. In the first ad, he… Continue Reading
I was surprised to see an ad for Woolworths during the Network Seven Olympic coverage. You would have thought Coles’ position as major sponsor [see comments] would have given them some category exclusivity. Research has consistently shown that sponsorship is… Continue Reading
Overuse of old internet memes such as ‘i can haz’ or ‘pwnage’ suggests a lack of original expression. Too much repetition is tedious. Learn to spell the word ‘the’. Most of you are not teens or twenty-somethings. Stop faking it.… Continue Reading
The new search engine, Cuil, has underwhelmed people so far with its performance. I guess it’s early days but their apparent business strategies, ‘bigger than Google’ and ‘better privacy policy’ got me thinking about what a better search engine than… Continue Reading
