Free Beer: Marketing, Blogs, Virtual Worlds, Second Life Consulting

As one of the victims of Lake Shiraz (family has a vineyard) I thought I’d volunteer one of my ideas for the marketing of Australian wine. I have previously criticised Fosters for a lack of innovation in wine marketing. Strangely, they are not yet a client.
It’s well known that Asian consumers like their wine […]

I’ve seen two TV ads for the Carpenter Labor Government in Western Australia, both with low production values and I think strategically ineffective. The hero is the Premier, dressed in a smart suit and tie. In the first ad, he never looks at the camera. By now this guy is a practised media performer and […]

I was surprised to see an ad for Woolworths during the Network Seven Olympic coverage. You would have thought Coles’ position as major sponsor [see comments] would have given them some category exclusivity.
Research has consistently shown that sponsorship is almost always a poor way of spending advertising dollars. More evidence recently from the Adelaide […]

Overuse of old internet memes such as ‘i can haz’ or ‘pwnage’ suggests a lack of original expression. Too much repetition is tedious.
Learn to spell the word ‘the’. Most of you are not teens or twenty-somethings. Stop faking it.
I’m really not interested in the fact that you’re going to bed. Really.
It’s nice that you […]

The new search engine, Cuil, has underwhelmed people so far with its performance. I guess it’s early days but their apparent business strategies, ‘bigger than Google’ and ‘better privacy policy’ got me thinking about what a better search engine than Google would look like. What are the areas that might offer a competitive advantage?
Let’s […]