The Girls Must Be Crazy
They’re about 8 years old, on the lawn in the middle of my apartment block’s large formal courtyard. I can see them from my lounge room couch on the first floor; they’re 40 or 50 metres away. I can hear… Continue Reading
Uncategorized
Censorship test fails. So surprised. Government persists. So surprised.
Enex have just presented the results of their analysis of the ISP-filtering trials; the Government’s test on Internet censorship. Here is my selective summary of the Executive Summary: There were two parts to the test; ‘protecting’ people against the sites… Continue Reading
Sales Respect Day
Banner maker I’m declaring December 7th the first Sales Respect Day. Talk to any real estate salesperson. Their job involves providing valuable information to people who need to make a decision. Yet they are treated like second-class citizens. Often they… Continue Reading
Nissan complaint letter and shifts in the power balance
Here’s a (real) complaint letter written in 2001 to Nissan. ATTENTION: MR NEVILLE GREEN, GENERAL MANAGER – NATIONAL PARTS DEAR SIR, I would like to bring to your attention some serious faults in Nissan Motor Co. in regard to parts… Continue Reading
Free eggs
I walked down to the Re Store to get some free range eggs. When I got back, I met an elderly lady in the lift with whom I have a nodding acquaintance. She told me she had just taken delivery… Continue Reading
Lively dies, Second Life totters
From the Department of I Told You So, Google’s Lively has got the boot and Second Life continues to lose corporate traction. Reuters and Avastar have abandoned the platform. Quarter three in Second Life saw negative growth. Business was interested… Continue Reading
Free Pick-Up in Podunk
FREE. More than any other word, this word gives marketing a bad name. The most recent example to cross my virtual desk was a ‘Sponsor Update’ from WebProNews, a source of huge volumes of Search Engine Optimisation information; small portions… Continue Reading
Lithuania, Singapore, Australia
I’m working at the moment on Second Life projects for Lithuanian and Singaporean clients. The Lithuanian project is with a commercial entity. Not the first in a Baltic state though. Estonia has just established a virtual embassy in Second Life,… Continue Reading
I met Milton Quackenbush’s mother
Yesterday I stopped in at the Northbridge Festival and was listening to a pretty good brass outfit when Milton Quackenbush’s mother tapped me on the shoulder. She had seen me taking notes (I was working, so sue me) and asked… Continue Reading
Improving the public’s confidence in market research
Here’s a suggestion for the Australian Market and Social Research Society, the industry association that looks after market research professionals. As a way of improving consumer confidence in market research what about an accreditation system for publicly released research? The… Continue Reading
Subiaco Oval
The WA Football Commission are currently in negotiation with LG over naming rights to the oval, having determined that under their lease they DO have the right to name the oval. Interesting how any change brings out the traditionalists –… Continue Reading
How did you find out about us?
Amazing how many businesses DON’T ask you this question. Ask the question, write down the answer and keep a weekly tally. Then you’ll know which advertising is working or who’s giving you good word-of-mouth.
