I only get it for the ads. They’re shiny and interactive. Multi-page video. Some ads have a Download App button at the bottom of the screen. Where the advertiser has bothered, the ad format is compelling and it’s more accessible… Continue Reading
I don’t get it. Why aren’t newspapers more excited about QR codes? These are codes you can scan with a smart phone to directly access a web page. Within a couple of years over 50% of all phones will have… Continue Reading
I ran the first Web Promotion SHOCK seminar yesterday and it was poorly attended. Getting the marketing right is a process that almost always involves risk and failure. I remember a guy who got promoted at Colgate-Palmolive while I was… Continue Reading
Perhaps you’ve been listening to Rupert Murdoch’s Boyer Lectures? He has an awful voice but he says a lot of sensible things – as you can imagine, he has the benefit of an unusually wide perspective. His dislike of elites… Continue Reading
Gene Weingarten won a Pulitzer Prize for his feature article in the Washington Post, Pearls before Breakfast. It discusses a little social experiment the paper conducted. They convinced Joshua Bell, one of the world’s leading violinists to busk at a… Continue Reading
Leslie Nassar: I spoke to him after the Perth Podcamp. He was instrumental in Radio National’s wonderfully successful podcasting effort. Their average user is 40 plus plus, supposedly well over the technology hill. Yet on a pro-rata basis they get… Continue Reading
Advertising began with line ads in newspapers in the 17th century. A product description and a price, for a hundred and fifty years until the technology allowed illustrations and eventually color. Illustration saw advertisers link their products to fine art,… Continue Reading
