A few words about the relative balance between SEO and SEM prompted by discussions at SMX Sydney. There were two streams on the first day; SEO (Search Engine Optimisation; improving your site’s position in search engines) and SEM (Search Engine… Continue Reading
I’m going to speculate here that Google Wave is going to make social media even more important in web site search engine rankings. Let’s assume Google implement Wave in more or less its current form. I see four SEO benefits… Continue Reading
I wrote an uninformed blog post after reading articles reviewing Google Wave. I’ve deleted it. Herewith, I hope, a more sensible post written after viewing the Google Wave video that was shown to developers. Although the articles I read were… Continue Reading
Just been reading Thom Kennon and find myself in complete agreement with him. He talks about looking for info on Google’s recent changes to trademark policy. “I first searched in Google for ‘google trademark’ and came up with a mix… Continue Reading
Google’s made two changes to its search results. The first is an attempt to give you more useful suggestions for your search. For example, when you search for ‘oil’, it will come back with ‘did you mean unburned Venezuelan crude… Continue Reading
Mischief. The first twelve Advertising Agency web sites I looked at are making no effort to attract web traffic. Either they have as much work as they want or they don’t believe that potential clients search the internet for advertising… Continue Reading
Google’s changes to their Search Engine Results Pages (SERPS) let you change the order of your search results. I’m so excited I could breathe. How often do you re-do a search? Those searches would be a very small fraction of… Continue Reading
The new search engine, Cuil, has underwhelmed people so far with its performance. I guess it’s early days but their apparent business strategies, ‘bigger than Google’ and ‘better privacy policy’ got me thinking about what a better search engine than… Continue Reading
Pictured: Me in Lively, streaming Lisa Nova’s Twitter Whore video into my room, Twittery. Lively is described as Google’s answer to Second Life. It’s not. Second Life is a virtual world; Lively is chat software with 3D avatars. It’s browser-based,… Continue Reading
Henry Ford is credited with the insight “I know half of my advertising works really well. I just don’t know which half”. The success of Google, the leader in online advertising, is largely due to the impressive accountability that they… Continue Reading
