Another terrific Media Report program this week covering BitTorrent technology; the file sharing program that improves the speed of video downloads. Mark Pesce sees program producers using the internet to disintermediate broadcasters. He suggests this is imminent but I think… Continue Reading
Lots of press recently about the supposedly unspectacular Penfolds Grange release for the year 2000. Some wine critics are saying it’s no better than a $15 bottle of wine. At one level the decision to release a 2000 Grange was… Continue Reading
You probably know there are two dimensions in buying media: reach (% of your audience who see your ad) and frequency (number of times they see it). With a limited budget, there’s a trade-off. You can buy one spot on… Continue Reading
Italian bloke Ernesto Sirollo worked in Africa but found his way to Murdoch Uni and then Esperence in WA. He’s brilliant. The first section of this Life Matters interview deals with what he learnt from community development overseas (he tells… Continue Reading
Recently spoke to the head of one of the big WA wineries about their marketing. Like most wineries they spend all their money on trade advertising; personal selling into restaurants and bottle shops, talking up their quality and offering cut-price… Continue Reading
Normally in an agency it works like this. You (the client) brief an account executive who “learns” your business and interprets your brief. He/she then briefs a creative person who will write the ad. You might ask, “why can’t I… Continue Reading
greens, originally uploaded by notthewest. Someone in the Greens has a sense of humour. Their slogan for the WA election: far canal – better vote greens. Not bad. Here’s my review of the ad. First the easy stuff. The ad… Continue Reading
Talking to a prospective client the other day about their Yellow Pages advertising which has cost them a packet but is not working for them very well. They are a catering business. This is a category crying out for an… Continue Reading
Here’s a suggestion for the Australian Market and Social Research Society, the industry association that looks after market research professionals. As a way of improving consumer confidence in market research what about an accreditation system for publicly released research? The… Continue Reading
The WA Football Commission are currently in negotiation with LG over naming rights to the oval, having determined that under their lease they DO have the right to name the oval. Interesting how any change brings out the traditionalists –… Continue Reading
There’s a bit of a sports theme running here at the moment folks. Been talking to my brother Ben, who’s also a cricket lover, about the present difficulties of the WACA and he had this comment: The problem for the… Continue Reading
Went to see the Pakis play WA at the WACA yesterday; first time I’d been to the ground in a long time. The redevelopment has the place looking very smart; I liked the use of the flat grassed area kids… Continue Reading
This is part of a talk I gave at the Blogging at the End of the Earth conference. I want to talk more about how we can be improve our presence on the net. As a state we could institutionalise… Continue Reading
Australia’s biggest juice company, Berri, is about to be taken over by a Filipino company, San Miguel. It’s a damned shame really since the company has a long history as a growers’ cooperative and has developed into a good marketing… Continue Reading
In podcasting you subscribe to audio programs on the net and they download automatically to your iPod/MP3 player. The momentum being generated about this by US techies is significant (zero to 190,000 Google hits in three months) and there is… Continue Reading
The Australian Olive Oil industry is making great product. Check out some of these products. The boutique products you can get from the growers themselves or some specialty stores are generally sensational though often damned expensive. Here are the 2004… Continue Reading
