Free Beer: Marketing, Blogs, Virtual Worlds, Second Life Consulting

The fourth best thing about Japan, after Japanese ladies, Cupie Mayonnaise and the kotatsu is the attitude to customer service. Americans can give good service, but it’s different: it’s good because they want you to tip them. Not so much a service as a transaction. Australian service is better than it used to be, but […]

I was interested to learn about the use of Adwords in testing potential names for books. Tim Ferriss found the name “Four Hour Workweek” the stand-out result in his Adwords testing and had a #1 bestseller. I guess he also tested “You Can Be Rich and Lazy If You Buy My Book”.
To be honest though, […]

Henry Ford is credited with the insight “I know half of my advertising works really well. I just don’t know which half”. The success of Google, the leader in online advertising, is largely due to the impressive accountability that they give advertisers.
Having done the online training course provided by Google, I sat for (and passed) […]

There should be only two brands in Western Australian wine marketing. Margaret River and Western Australia. Although it is possible to market your wine as belonging to your local area (appellation/Geographic Indication/GI) this is a marketing blunder and wineries located outside Margaret River should follow a different path.
Margaret River has done a great job […]