ICANN has agreed to introduce new generic top level domains (gTLDs). The names will be almost without restriction. The new domains ain’t cheap. When applications open in January, you’ll fork out $185,000 to apply. And then you’ll go through 9… Continue Reading
Arthur C. Clarke said, “any sufficiently advanced technology is indistinguishable from magic”. And Bret R. Treasure said, “some magicians charge too much”. If you are a client, and you don’t know much about the web, you’re at risk of paying… Continue Reading
Google’s made two changes to its search results. The first is an attempt to give you more useful suggestions for your search. For example, when you search for ‘oil’, it will come back with ‘did you mean unburned Venezuelan crude… Continue Reading
Having already suggested that the Australian Advertising Industry is generally clueless about marketing their own services on the web I thought to monster a couple of other industries. So I had a look at the web sites of 50 West… Continue Reading
Book in for Web Promotion SHOCK – it’s aimed at businesses who want to increase their web traffic. The cost is $75; designed to give usable knowledge that people can implement themselves or pass on to their webmaster. Most Australian… Continue Reading
Mischief. The first twelve Advertising Agency web sites I looked at are making no effort to attract web traffic. Either they have as much work as they want or they don’t believe that potential clients search the internet for advertising… Continue Reading
Henry Ford is credited with the insight “I know half of my advertising works really well. I just don’t know which half”. The success of Google, the leader in online advertising, is largely due to the impressive accountability that they… Continue Reading
