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ABC

Aunty Adelaide

November 12, 2011Administrator Leave a Comment

The old ABC studios site in Adelaide Terrace, Perth is heritage listed. Who invented heritage listing? THAT GUY ROCKS. The site is owned by property developer Finbar but the question is, what should be done with it? That gentleman Ken… Continue Reading →

ABC, Television

Phillip Adams’ last interview

July 22, 2009Administrator 6 Comments

Phillip, I’d like to begin by saying that I think it’s very generous of you to step down as host of Late Night Live and give voice to someone with a different set of ideas. It certainly runs counter to… Continue Reading →

ABC

Dear Mr Scott

October 29, 2008Administrator 3 Comments

You’ve described Radio National as the jewel in the crown of the ABC. I don’t understand why you would allow the removal of some of the most distinctive gems. The ABC Media Release describes the shelving of eight programs. The… Continue Reading →

ABC, Media, Radio

Dalton on digital

July 28, 2008Administrator Leave a Comment

I worry that ABC chief Kim Dalton is spending too much time in the public eye. In trying to talk up free-to-air TV’s future in the Sydney Morning Herald he says ‘additional free-to-air digital channels and devices such as Seven… Continue Reading →

ABC, Television, tivo

Advertising radio on TV

July 8, 2008Administrator 2 Comments

The ABC are advertising their Local Radio stations on the teev. Fair enough. The ad features snatches of audio from a range of different programs and a fairly static visual background. It’s dreadfully unappealing. When you watch television, and this… Continue Reading →

ABC, Advertising

Quaint thinking Mr Dalton

June 26, 2008Administrator 5 Comments

ABC Chief Kim Dalton has just outlined the White Picket Fence view of media policy, calling for enforced quotas of Australian broadband content. Gee, wouldn’t the Internet be great if it were just like television? No. One of the main… Continue Reading →

ABC, broadband, Television

Bad Hair Day on Radio National

April 27, 2008Administrator 6 Comments

The ABC has always been Amateur Hour on grooming. Its station promotions are the other weakness; sickly imitations of the commercial networks’ urgent demands for attention. I’m not suggesting they get better at copying commercial style promotions. Quite the reverse.… Continue Reading →

ABC, Advertising, Radio

Digital Content

Compelling content. No, really.

How much do you love reading predictable sales messaging? Well, your customers feel the same way. Here's the opportunity: talk to me about how to ginger up your web, video and social media content.

Online and trad marketing strategy & content.

bret treasure

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