Free Beer: Marketing, Blogs, Virtual Worlds, Second Life Consulting

The City of Perth is contributing $200,000 to the Christmas Pageant. But they want their pound of flesh. Naming rights. Trouble is, there are already two other sponsors. No problem, we’ll just call it “The RAC Channel 7 Christmas Pageant with the City of Perth”. I’m not making it up. That’s what they say the […]

I haven’t had one since I was ten: Barry Cable. When that guy unleashed a drop kick it was like fucking ballet. Not sure if girls have this to the same extent but heroes are a great reassurance to boys; there is something comforting in the notion that somewhere, a man has perfected the drop […]

It’s an entertainment precinct which is down on its luck. The most visible sign of that is, um, the signage. Barricaded shopfronts, peeling paint, old decaying signs. Not to say there aren’t some well-presented businesses; the Dome, Oliver’s Restaurant, The Elephant & Wheelbarrow, the Brass Monkey all have attractive street presentation. Yet well-established businesses like […]

Watched the Closing Ceremony of the Paralympics. Seems an inappropriate name, given that paraplegia is only one disability. Why isn’t it called the Special Olympics?
The theme of the ceremony was Letter to the Future.
So here’s mine.
I’m writing to you at the conclusion of the Beijing Olympics; a spectacularly staged event full of pathos […]

Proof reading? We put it through the spell checker. Not my fault Microsoft think ‘dinning’ is a word. Probably means making a big noise. Anyway, we sent it to the client and they signed off on it, so NOT problem belong us.
The Official Visitors’ Guide to Melbourne in Spring is published by Destination Melbourne, the […]

Here’s what happened. Microsoft’s new agency, Crispin Porter + Bogusky, did some research that told them:
1. ‘Bill Gates is inextricably linked with Microsoft and he is perceived positively’ [If Robert Mugabe gave $37B to charity he would be seen positively too].
2. Apple is seen as more cool than Windows
So they’ve created this campaign with Seinfeld […]