Free Beer: Marketing, Blogs, Virtual Worlds, Second Life Consulting

Banks go to some trouble these days to make their branches welcoming. Less effort seems to go into their web sites. I want to contrast three experiences I had trying to get some documentation off a bank; Westpac in this case.
1. Telephone. Very, very bad experience. The whole service is set up to handle existing […]

While the radio industry braces for the full effects of podcasting (reduced time spent listening, competitive content outside of the licensing system etc) they risk missing the newest threat: Pandora. You can try it for no cost until the end of September.
Pandora lets you build your own radio station on the net. You start […]

Journalist Margo Kingston recently quit her job at the Sydney Morning Herald (a Fairfax company) and moved her blog to an independent website: webdiary.com.au.
On the 23rd of August a client of mine received 13 unsolicited emails from that website. The contents of the emails suggested that a lot of people who had commented on the […]