Have a look at this official promotional video for Western Australia and then we’ll talk. When I say ‘talk’ I mean ‘rant’. Tourism marketing in Western Australia is famously abysmal. Look critically at this from the viewpoint of international tourism… Continue Reading
It’s an entertainment precinct which is down on its luck. The most visible sign of that is, um, the signage. Barricaded shopfronts, peeling paint, old decaying signs. Not to say there aren’t some well-presented businesses; the Dome, Oliver’s Restaurant, The… Continue Reading
Proof reading? We put it through the spell checker. Not my fault Microsoft think ‘dinning’ is a word. Probably means making a big noise. Anyway, we sent it to the client and they signed off on it, so NOT problem… Continue Reading
This is the sign which announces the charming little town of Gingin, where I currently live. The sign is conspicuously positioned on the Brand Highway. Visitors to Gingin and residents of Gingin drive past it in great number. What signal… Continue Reading
I can’t say I’ve listened to a lot of podcasts but I’ve listened to some. We can only hope that people improve over time. People are used to listening to well-produced programs on radio. They are the quality benchmark. If… Continue Reading
Multiplex wants the State Government to find $86M for a new indoor entertainment stadium at Burswood or $102M for the same thing in Northbridge. These complexes would seat 12,500 people in line with the brief from the Government. However, a… Continue Reading
The WA government and environmental groups seem comfortable with the recently proposed Coral Bay development near Ningaloo Reef. $60 million for a 260 bed hotel run by the Hilton chain. It looks like no EPA study will be sought. Contrast… Continue Reading
