Steve Vizard’s company, Cornerbox, is making a new comedy show for the Ten Network. It’s called The Wedge. Some poor promotional thinking from Ten on this. They’ve been running a teaser campaign which mentions the web site; don’t bother going… Continue Reading
Of all the major forms of media, the simplest seems the worst understood. Outdoor advertising involves looking at an ad while you’re a substantial distance away and driving at high speed. Most viewers are driving a car; so they can’t… Continue Reading
This ad is on the net circulating as a viral email campaign, prior to release on television. Congratulations to all involved; it undermines the idea that you’re being sold to and puts the consumer and the producer on the same… Continue Reading
You probably know there are two dimensions in buying media: reach (% of your audience who see your ad) and frequency (number of times they see it). With a limited budget, there’s a trade-off. You can buy one spot on… Continue Reading
Recently spoke to the head of one of the big WA wineries about their marketing. Like most wineries they spend all their money on trade advertising; personal selling into restaurants and bottle shops, talking up their quality and offering cut-price… Continue Reading
Normally in an agency it works like this. You (the client) brief an account executive who “learns” your business and interprets your brief. He/she then briefs a creative person who will write the ad. You might ask, “why can’t I… Continue Reading
Talking to a prospective client the other day about their Yellow Pages advertising which has cost them a packet but is not working for them very well. They are a catering business. This is a category crying out for an… Continue Reading
