Archive for October, 2008

Dear Mr Scott

Wednesday, October 29th, 2008

You’ve described Radio National as the jewel in the crown of the ABC. I don’t understand why you would allow the removal of some of the most distinctive gems.
The ABC Media Release describes the shelving of eight programs. The justification given is the need for more digital broadcasting resources following the success of RN podcasting. […]

Posted in ABC, Media, Radio | 3 Comments »

Free Pick-Up in Podunk

Tuesday, October 14th, 2008

FREE. More than any other word, this word gives marketing a bad name. The most recent example to cross my virtual desk was a ‘Sponsor Update’ from WebProNews, a source of huge volumes of Search Engine Optimisation information; small portions of it useful. A ‘free’ offer for Brad Callen’s book, SEO Mindset: The Real Secrets […]

Posted in Marketing, Uncategorized, ethics, internet marketing | No Comments »