sponsorship Archives

Australian Web Awards

August 20, 2015Administrator

I’ve again been responsible for all content on the Australian Web Awards site, as well as working with James Deck’s 1300WebPro on marketing (Twitter, Facebook, Google). A record number of entries this year, though we’re still struggling to get… Continue Reading →

Olympic ambush marketing

August 10, 2008Administrator 8 Comments

I was surprised to see an ad for Woolworths during the Network Seven Olympic coverage. You would have thought Coles’ position as major sponsor [see comments] would have given them some category exclusivity. Research has consistently shown that sponsorship is… Continue Reading →

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