It’s exciting to make a difference to a client’s marketing but it’s just damn great when that client has a world-shaking product. Cognilab brings the latest in cognitive science to educational training for kids. For me, the nice thing about… Continue Reading
Inside This World is doing a small software job for Princeton in Second Life. They’re our second US University client. Very pleased to be working with such progressive people. They continue their history of architectural adventurousness with a knock-out build… Continue Reading
Attending the Second Life Community Conference was like standing with a group of people on the edge of a cliff looking down on a city, knowing that in the morning it would be ours. The context for this is a… Continue Reading
A campaign is a series of ads with some recognisable consistency between one ad and the next. Seldom done in education advertising here. Each department seems to have its own ideas. This is the only print campaign I’m aware of… Continue Reading
Continuing a series looking at print ads for tertiary institutions; today, Edith Cowan University. Oh dear, oh dear, oh dear… another tertiary education ad featuring people and lifts. Very aspirational, I’m sure. It’s not just your eyesight; the text in… Continue Reading
Continuing a review of print advertising by West Australian Universities … Well, unlike the Curtin ad, this seems sound strategically. Reinforces the institution as high achieving. Clearly branded. Murdoch name is prominent so they’re not wasting money. Criticisms: Doesn’t really… Continue Reading
The first in a series of analyses, trying to understand advertising by educational institutions. I’m struggling to even imagine the nature of the brief given to the advertising agency for this ad. Was it: “We want you to tap into… Continue Reading
