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coffee

Café marketing with no budget

December 31, 2008Administrator 4 Comments

My preferred café is closed over the holiday season so I’ve been visiting the slightly less fashionable one down the street. It’s run by a Turkish lady and her business partner. They’ve bought this place at considerable financial risk. Business… Continue Reading →

cafe, coffee, Marketing, Retailing

Irrashaimase

February 24, 2008Administrator 1 Comment

The fourth best thing about Japan, after Japanese ladies, Cupie Mayonnaise and the kotatsu is the attitude to customer service. Americans can give good service, but it’s different: it’s good because they want you to tip them. Not so much… Continue Reading →

coffee, customer service, Marketing, Retailing

Digital Content

Compelling content. No, really.

How much do you love reading predictable sales messaging? Well, your customers feel the same way. Here's the opportunity: talk to me about how to ginger up your web, video and social media content.

Online and trad marketing strategy & content.

bret treasure

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Nice name. Why free beer?

Because everyone remembers my business name.

But also, giving someone a case of beer as payment generally gets you more value than what it cost. When we market something, we're doing a similar thing - imbuing a product with a personal, intangible value.

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