Bad Hair Day on Radio National
Sunday, April 27th, 2008The ABC has always been Amateur Hour on grooming. Its station promotions are the other weakness; sickly imitations of the commercial networks’ urgent demands for attention. I’m not suggesting they get better at copying commercial style promotions. Quite the reverse. The problem is an unwillingness to experiment with alternative advertising formats - testimonials, mash-ups, pointers, […]
