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Month: July 2007

Tips on writing a best-selling book on marketing

July 21, 2007Administrator Leave a Comment

I read a book by Seth Godin called the Purple Cow. The Purple Cow being a metaphor for doing something bold in your marketing. It’s a few years old now and I learned some valuable facts (Shaquille O’Neil spent $100,000… Continue Reading →

Books, Marketing

Media Tonic

July 5, 2007Administrator Leave a Comment

Media Tonic is a new client, a media representation business based in Perth. My brother Mark works there. I’ve done them an e-newsletter and a blog aimed at entertaining their clients and agency contacts. ENTERTAINING? Yes, I’m working hard to… Continue Reading →

Advertising, Marketing, Media

Ricoh

July 5, 2007Administrator 1 Comment

Ricoh is one of the world’s largest manufacturers of copiers, fax systems and printers. Our Second Life build for them is a three storey high replica of an Aficio photocopier housing a showroom with working replicas of their latest photocopiers.… Continue Reading →

Marketing, Second Life

Digital Content

Compelling content. No, really.

How much do you love reading predictable sales messaging? Well, your customers feel the same way. Here's the opportunity: talk to me about how to ginger up your web, video and social media content.

Online and trad marketing strategy & content.

bret treasure

+61 409908133

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Nice name. Why free beer?

Because everyone remembers my business name.

But also, giving someone a case of beer as payment generally gets you more value than what it cost. When we market something, we're doing a similar thing - imbuing a product with a personal, intangible value.

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