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Month: August 2005

Podcasting is not broadcasting

August 24, 2005Administrator 17 Comments

I can’t say I’ve listened to a lot of podcasts but I’ve listened to some. We can only hope that people improve over time. People are used to listening to well-produced programs on radio. They are the quality benchmark. If… Continue Reading →

Marketing, Podcasting, Radio, Tourism

iPod oVersight?

August 9, 2005Administrator 2 Comments

i’M a new iPod user and i love the way it works. The interface is simple and the implementation of podcasting is excellent but for the life of me i can’t understand why there has been no implementation of rss… Continue Reading →

Marketing, Podcasting, Technology

Over the top

August 7, 2005Administrator 2 Comments

Commentators at the second cricket test at Edgbaston (you know, near Baston) could hardly contain themselves after the English batsmen hit 10 sixes on the opening day. This was in part the result of outstanding batting but was also due… Continue Reading →

Cricket, Marketing

Carlton Draught Big Ad

August 4, 2005Administrator Leave a Comment

This ad is on the net circulating as a viral email campaign, prior to release on television. Congratulations to all involved; it undermines the idea that you’re being sold to and puts the consumer and the producer on the same… Continue Reading →

Advertising, Marketing

Digital Content

Compelling content. No, really.

How much do you love reading predictable sales messaging? Well, your customers feel the same way. Here's the opportunity: talk to me about how to ginger up your web, video and social media content.

Online and trad marketing strategy & content.

bret treasure

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