Archive for July, 2005

The Multiplex Complex

Thursday, July 21st, 2005

Multiplex wants the State Government to find $86M for a new indoor entertainment stadium at Burswood or $102M for the same thing in Northbridge. These complexes would seat 12,500 people in line with the brief from the Government. However, a re-vamp of the Perth Entertainment Centre would cost $51M for 11,500 seats.
So Mr Tax […]

Ningaloo Numbers

Wednesday, July 20th, 2005

The WA government and environmental groups seem comfortable with the recently proposed Coral Bay development near Ningaloo Reef. $60 million for a 260 bed hotel run by the Hilton chain. It looks like no EPA study will be sought. Contrast this with the hostile reception to the rejected Maud’s Landing development, to be the subject […]

Podcasting zings on mainstream media

Friday, July 15th, 2005

The ABC’s step into podcasting is a screaming success. Radio National last week had over 100,000 downloads and are moving virtually all shows (sans copyright music) to the format. There is now heavy on-air promotion.
It’s a logical fit for RN. Lots of original talk content and most of it magazine-style; i.e. it’s not time-sensitive like […]

U

Friday, July 15th, 2005

Recently wrote a print ad for a client with a headline which included the word U. Years ago I would have thought it too cheesy to use. But it’s a good time to be using SMS language in print headlines. It’s still new enough to attract attention and prevalent enough to be understood. RU with […]