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Month: July 2005

The Multiplex Complex

July 21, 2005Administrator 1 Comment

Multiplex wants the State Government to find $86M for a new indoor entertainment stadium at Burswood or $102M for the same thing in Northbridge. These complexes would seat 12,500 people in line with the brief from the Government. However, a… Continue Reading →

Marketing, Tourism

Ningaloo Numbers

July 20, 2005Administrator Leave a Comment

The WA government and environmental groups seem comfortable with the recently proposed Coral Bay development near Ningaloo Reef. $60 million for a 260 bed hotel run by the Hilton chain. It looks like no EPA study will be sought. Contrast… Continue Reading →

Marketing, Tourism

Podcasting zings on mainstream media

July 15, 2005Administrator 4 Comments

The ABC’s step into podcasting is a screaming success. Radio National last week had over 100,000 downloads and are moving virtually all shows (sans copyright music) to the format. There is now heavy on-air promotion. It’s a logical fit for… Continue Reading →

Marketing, Podcasting, Radio, Technology

U

July 15, 2005Administrator Leave a Comment

Recently wrote a print ad for a client with a headline which included the word U. Years ago I would have thought it too cheesy to use. But it’s a good time to be using SMS language in print headlines.… Continue Reading →

Marketing, Zeitgeist

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