olympics Archives - Free Beer

Letter to the Future

September 17, 2008Administrator 6 Comments

Watched the Closing Ceremony of the Paralympics. Seems an inappropriate name, given that paraplegia is only one disability. Why isn’t it called the Special Olympics? The theme of the ceremony was Letter to the Future. So here’s mine. I’m writing… Continue Reading →

Olympic ambush marketing

August 10, 2008Administrator 8 Comments

I was surprised to see an ad for Woolworths during the Network Seven Olympic coverage. You would have thought Coles’ position as major sponsor [see comments] would have given them some category exclusivity. Research has consistently shown that sponsorship is… Continue Reading →

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