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Banking

All your card are belong to us

July 17, 2012Administrator Leave a Comment

My replacement debit card arrived in the post with a sticker on it: For your security, this card has been sent to you INACTIVE. You must not use this card until you activate it. Well no big deal; I phoned… Continue Reading →

Banking, customer service

The Making Things Up Trophy

June 2, 2011Administrator 3 Comments

Excuse the crappy photo but it did occur to me that the ANZ Bank may have some security concerns about customers taking photos of their teller area. So I was quick. The photo is quite flattering compared to the actual… Continue Reading →

Advertising, Banking

Banks; unsophisticated web designers

September 23, 2005Administrator 3 Comments

Banks go to some trouble these days to make their branches welcoming. Less effort seems to go into their web sites. I want to contrast three experiences I had trying to get some documentation off a bank; Westpac in this… Continue Reading →

Banking, Marketing

Digital Content

Compelling content. No, really.

How much do you love reading predictable sales messaging? Well, your customers feel the same way. Here's the opportunity: talk to me about how to ginger up your web, video and social media content.

Online and trad marketing strategy & content.

bret treasure

+61 409908133

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Nice name. Why free beer?

Because everyone remembers my business name.

But also, giving someone a case of beer as payment generally gets you more value than what it cost. When we market something, we're doing a similar thing - imbuing a product with a personal, intangible value.

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