Archive for March, 2008

Phone Words

Tuesday, March 25th, 2008

I saw a great use of the Telstra Phone Words product this week. Phone Words is the add-on service that lets you use a 13 or 1300 number in conjunction with a word. Makes it easy to remember a phone number. It’s particularly useful in radio advertising because the listener has a good chance of […]

Vineyard economics 101

Saturday, March 1st, 2008

The price you get for winegrapes is one thing, but the other thing that really matters is what yield you get off that hectare of land. When you multiply the two together you can compare the worth of different varieties and different parts of the country.
So I recently came across a database of West Australian […]