Archive for June, 2007

Second Marketing

Tuesday, June 12th, 2007

Advertising began with line ads in newspapers in the 17th century. A product description and a price, for a hundred and fifty years until the technology allowed illustrations and eventually color. Illustration saw advertisers link their products to fine art, hitching their products to the emotional, so that Pears Soap started to stand for the […]

In defence of fantasy

Saturday, June 2nd, 2007

Second Life continues to nose cone social issues. Linden Lab recently flagged the introduction of optional identity and age verification.
Yesterday the official Linden blog included an article titled “Keeping Second Life Safe Together“; an Orwellian post that will generate a fierce backlash from what may be the most liberal community in the world. Encouraging […]