Free Beer: Marketing, Blogs, Virtual Worlds, Second Life Consulting

The problem with smarty-pants headlines is that sometimes, just sometimes, they go awry. Generally calls for fancy footwork.
Chrysler bought sponsorship of Time Magazine’s Person of the Year edition and a copywriter wrote a contextual ad: ‘You may not be the Person of the Year but at least you can drive like one’. Wait a minute! […]

I’d like to endorse Jade Lily’s suggestion that Linden Lab develop a CamPort facility in Second Life. The feature would give Second Life residents the ability to “remote camera” into an event without having the drag along a skinbag (avatar) that uses up client and server resources. It would mean events could scale beyond the […]

If you’re like me you take it as read that blogs run by journalists follow the same standards of editorial independence common to good newspapers. However, I did some research into the number of references in body text to three of the leading SL developers, to see if there were any differences between the blogs. […]

Inside This World has just completed a Second Life proposal to a company suggesting they follow the IBM model. IBM have committed a heresy, building their own multi-island facility using their own employees*. The result is a messy and incomplete build which challenges the orthodoxy of Second Life and threatens to succeed and set some […]

Having now conducted a number of tours of real life businesses in Second Life I suggest to you that the medium is not working as advertised. I’m talking in particular about trying to sell real life goods.
Here are the traffic numbers in avatar minutes/week:
Adidas 1,122
American Apparel 2,588
Dell Factory 577
Warner Bros’ listening loft for Regina Spektor […]