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Month: December 2006

Am I Person of the Year or Not?

December 30, 2006Administrator Leave a Comment

The problem with smarty-pants headlines is that sometimes, just sometimes, they go awry. Generally calls for fancy footwork. Chrysler bought sponsorship of Time Magazine’s Person of the Year edition and a copywriter wrote a contextual ad: ‘You may not be… Continue Reading →

Advertising, Marketing

CamPort

December 29, 2006Administrator 2 Comments

I’d like to endorse Jade Lily‘s suggestion that Linden Lab develop a CamPort facility in Second Life. The feature would give Second Life residents the ability to “remote camera” into an event without having the drag along a skinbag (avatar)… Continue Reading →

Second Life

Blog sponsors & editorial independence

December 22, 2006Administrator 2 Comments

If you’re like me you take it as read that blogs run by journalists follow the same standards of editorial independence common to good newspapers. However, I did some research into the number of references in body text to three… Continue Reading →

Advertising, Second Life

Disintermediating the developer

December 20, 2006Administrator 3 Comments

Inside This World has just completed a Second Life proposal to a company suggesting they follow the IBM model. IBM have committed a heresy, building their own multi-island facility using their own employees*. The result is a messy and incomplete… Continue Reading →

ibm, Second Life, Technology

Hey! Big Business is wearing NO CLOTHES!

December 10, 2006Administrator 10 Comments

Having now conducted a number of tours of real life businesses in Second Life I suggest to you that the medium is not working as advertised. I’m talking in particular about trying to sell real life goods. Here are the… Continue Reading →

Marketing, Second Life, Technology

Digital Content

Compelling content. No, really.

How much do you love reading predictable sales messaging? Well, your customers feel the same way. Here's the opportunity: talk to me about how to ginger up your web, video and social media content.

Online and trad marketing strategy & content.

bret treasure

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