Archive for December, 2006

Am I Person of the Year or Not?

Saturday, December 30th, 2006

The problem with smarty-pants headlines is that sometimes, just sometimes, they go awry. Generally calls for fancy footwork.
Chrysler bought sponsorship of Time Magazine’s Person of the Year edition and a copywriter wrote a contextual ad: ‘You may not be the Person of the Year but at least you can drive like one’. Wait a minute! […]

CamPort

Friday, December 29th, 2006

I’d like to endorse Jade Lily’s suggestion that Linden Lab develop a CamPort facility in Second Life. The feature would give Second Life residents the ability to “remote camera” into an event without having the drag along a skinbag (avatar) that uses up client and server resources. It would mean events could scale beyond the […]

Blog sponsors & editorial independence

Friday, December 22nd, 2006

If you’re like me you take it as read that blogs run by journalists follow the same standards of editorial independence common to good newspapers. However, I did some research into the number of references in body text to three of the leading SL developers, to see if there were any differences between the blogs. […]

Disintermediating the developer

Wednesday, December 20th, 2006

Inside This World has just completed a Second Life proposal to a company suggesting they follow the IBM model. IBM have committed a heresy, building their own multi-island facility using their own employees*. The result is a messy and incomplete build which challenges the orthodoxy of Second Life and threatens to succeed and set some […]

Hey! Big Business is wearing NO CLOTHES!

Sunday, December 10th, 2006

Having now conducted a number of tours of real life businesses in Second Life I suggest to you that the medium is not working as advertised. I’m talking in particular about trying to sell real life goods.
Here are the traffic numbers in avatar minutes/week:
Adidas 1,122
American Apparel 2,588
Dell Factory 577
Warner Bros’ listening loft for Regina Spektor […]