The problem with smarty-pants headlines is that sometimes, just sometimes, they go awry. Generally calls for fancy footwork. Chrysler bought sponsorship of Time Magazine’s Person of the Year edition and a copywriter wrote a contextual ad: ‘You may not be… Continue Reading
I’d like to endorse Jade Lily‘s suggestion that Linden Lab develop a CamPort facility in Second Life. The feature would give Second Life residents the ability to “remote camera” into an event without having the drag along a skinbag (avatar)… Continue Reading
If you’re like me you take it as read that blogs run by journalists follow the same standards of editorial independence common to good newspapers. However, I did some research into the number of references in body text to three… Continue Reading
Inside This World has just completed a Second Life proposal to a company suggesting they follow the IBM model. IBM have committed a heresy, building their own multi-island facility using their own employees*. The result is a messy and incomplete… Continue Reading
Having now conducted a number of tours of real life businesses in Second Life I suggest to you that the medium is not working as advertised. I’m talking in particular about trying to sell real life goods. Here are the… Continue Reading
