I am pleased to be working with a major American university in Second Life on a project for one of the world’s largest companies, an energy multinational. We put together the pitch with seven days’ notice, building a co-branded location… Continue Reading
As part of my marketing training at Colgate-Palmolive I worked as a sales rep visiting Sydney supermarkets. The experience left me deeply scarred. Supermarket managers are people who have spent 10 years or more being bastardised by their superiors and… Continue Reading
What distinguishes a restaurant from a fast-food outlet? Apart from the fact that it’s hard to make a living as a restaurant these days? When I was a kid our family went to a very good Chinese place called The… Continue Reading
