I am pleased to be working with a major American university in Second Life on a project for one of the world’s largest companies, an energy multinational. We put together the pitch with seven days’ notice, building a co-branded location that showcased live video feeds and an email/SMS bridge between Second Life and real life. […]
As part of my marketing training at Colgate-Palmolive I worked as a sales rep visiting Sydney supermarkets. The experience left me deeply scarred. Supermarket managers are people who have spent 10 years or more being bastardised by their superiors and by the time they reach the giddy heights they are ready to dish it out. […]
What distinguishes a restaurant from a fast-food outlet? Apart from the fact that it’s hard to make a living as a restaurant these days? When I was a kid our family went to a very good Chinese place called The Cheong On. Every time we went, the owner, Mr Ho, would visit our table during […]
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