• Home
  • Content and Strategy
  • Case Studies
  • Willpower
  • Contact
Free Beer
bret treasure
Menu Close
  • Home
  • Content and Strategy
  • Case Studies
  • Willpower
  • Contact

Month: July 2006

Energy in Second Life

July 29, 2006Administrator Leave a Comment

I am pleased to be working with a major American university in Second Life on a project for one of the world’s largest companies, an energy multinational. We put together the pitch with seven days’ notice, building a co-branded location… Continue Reading →

Second Life

Supermarkets

July 29, 2006Administrator 1 Comment

As part of my marketing training at Colgate-Palmolive I worked as a sales rep visiting Sydney supermarkets. The experience left me deeply scarred. Supermarket managers are people who have spent 10 years or more being bastardised by their superiors and… Continue Reading →

Food, Marketing, Retailing

Restaurant marketing

July 1, 2006Administrator 3 Comments

What distinguishes a restaurant from a fast-food outlet? Apart from the fact that it’s hard to make a living as a restaurant these days? When I was a kid our family went to a very good Chinese place called The… Continue Reading →

Marketing, Retailing

Digital Content

Compelling content. No, really.

How much do you love reading predictable sales messaging? Well, your customers feel the same way. Here's the opportunity: talk to me about how to ginger up your web, video and social media content.

Online and trad marketing strategy & content.

bret treasure

+61 409908133

Recent Posts

  • “We know what we’re doing – we just don’t know how to frame it”
  • What is a viral video worth?
  • Thingdom
  • Governance
  • Blockchain’s killer app

Nice name. Why free beer?

Because everyone remembers my business name.

But also, giving someone a case of beer as payment generally gets you more value than what it cost. When we market something, we're doing a similar thing - imbuing a product with a personal, intangible value.

© 2026 Free Beer. All rights reserved.
Fashionista by aThemes
Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
I know what you're thinking
but trust me, you'll love it.
ErrorHere