Italian bloke Ernesto Sirollo worked in Africa but found his way to Murdoch Uni and then Esperence in WA. He’s brilliant. The first section of this Life Matters interview deals with what he learnt from community development overseas (he tells a great “dumb government” story); the second explains how to incubate a successful business - […]
Recently spoke to the head of one of the big WA wineries about their marketing. Like most wineries they spend all their money on trade advertising; personal selling into restaurants and bottle shops, talking up their quality and offering cut-price deals.
This is fine when you have the leading brand but long term it’s a […]
Normally in an agency it works like this. You (the client) brief an account executive who “learns” your business and interprets your brief. He/she then briefs a creative person who will write the ad. You might ask, “why can’t I just deal with the creative person?” Good question. Agencies like to shield the creative from […]
You are currently browsing the Free Beer: Marketing, Blogs, Virtual Worlds, Second Life Consulting weblog archives for March, 2005.