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sport

Strategy: the 3 pointer

November 10, 2011Administrator Leave a Comment

Never been much of a basketball fan. Prefer cricket. However. Still interested in contributing to any sport that is being poorly marketed and the moment and that would be most of them. People administering sports have often spent their lifetimes… Continue Reading →

Marketing, sport

Objective cricket

December 27, 2010Administrator Leave a Comment

Umpiring changes in the game of cricket have been pretty much uniformly praised. The field umpires can refer decisions to a third umpire, who is off the field and has the luxury of watching television replays. Teams can now challenge… Continue Reading →

Cricket, sport

Digital Content

Compelling content. No, really.

How much do you love reading predictable sales messaging? Well, your customers feel the same way. Here's the opportunity: talk to me about how to ginger up your web, video and social media content.

Online and trad marketing strategy & content.

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