Gaps
In 2009, HBF moved their advertising to hot shop Meerkats. This year the agency killed the pig at the PADC Awards, mostly due to some terrific TV and radio work for HBF. Smart cookies. But I drove past their prosaic… Continue Reading
Outdoor
OK, so here’s how it’s done
All right. Having shown you some awful examples of outdoor advertising, here is probably the best use of outdoor advertising in the last 10 years in Australia. Yellowglen, by Mildara Blass (now Fosters). It showcases the simplicity of a great… Continue Reading
Bus ads
As is my wont, here are some more bad examples of outdoor advertising. These are bus shelter ads. It’s an unusual medium because some people will read them close up but the focus is really drive-by traffic. Why so small?… Continue Reading
Outdoor ads: scale and speed
Of all the major forms of media, the simplest seems the worst understood. Outdoor advertising involves looking at an ad while you’re a substantial distance away and driving at high speed. Most viewers are driving a car; so they can’t… Continue Reading
