Continuing a review of print advertising by West Australian Universities …
Well, unlike the Curtin ad, this seems sound strategically. Reinforces the institution as high achieving. Clearly branded. Murdoch name is prominent so they’re not wasting money. Criticisms: Doesn’t really link Murdoch’s research work to any enrolment benefit. Boring as bird flu. Needs professional photography and a graphic designer. Looks like it was put together for free by The West Australian.
