• Home
  • Content and Strategy
  • Case Studies
  • Willpower
  • Contact
Free Beer
bret treasure
Menu Close
  • Home
  • Content and Strategy
  • Case Studies
  • Willpower
  • Contact

Month: April 2005

Is bad publicity better than none?

April 30, 2005Administrator Leave a Comment

Lots of press recently about the supposedly unspectacular Penfolds Grange release for the year 2000. Some wine critics are saying it’s no better than a $15 bottle of wine. At one level the decision to release a 2000 Grange was… Continue Reading →

Marketing, Wine

Effective frequency: activate bullshit detector

April 10, 2005Administrator 2 Comments

You probably know there are two dimensions in buying media: reach (% of your audience who see your ad) and frequency (number of times they see it). With a limited budget, there’s a trade-off. You can buy one spot on… Continue Reading →

Advertising, Marketing

Digital Content

Compelling content. No, really.

How much do you love reading predictable sales messaging? Well, your customers feel the same way. Here's the opportunity: talk to me about how to ginger up your web, video and social media content.

Online and trad marketing strategy & content.

bret treasure

+61 409908133

Recent Posts

  • “We know what we’re doing – we just don’t know how to frame it”
  • What is a viral video worth?
  • Thingdom
  • Governance
  • Blockchain’s killer app

Nice name. Why free beer?

Because everyone remembers my business name.

But also, giving someone a case of beer as payment generally gets you more value than what it cost. When we market something, we're doing a similar thing - imbuing a product with a personal, intangible value.

© 2026 Free Beer. All rights reserved.
Fashionista by aThemes
Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
I know what you're thinking
but trust me, you'll love it.
ErrorHere