Is bad publicity better than none?
Saturday, April 30th, 2005Lots of press recently about the supposedly unspectacular Penfolds Grange release for the year 2000. Some wine critics are saying it’s no better than a $15 bottle of wine.
At one level the decision to release a 2000 Grange was a mistake. The cachet of the brand comes about because of a hard-earned reputation as […]
