Free Beer: Marketing, Blogs, Virtual Worlds, Second Life Consulting

Lots of press recently about the supposedly unspectacular Penfolds Grange release for the year 2000. Some wine critics are saying it’s no better than a $15 bottle of wine.
At one level the decision to release a 2000 Grange was a mistake. The cachet of the brand comes about because of a hard-earned reputation as […]

You probably know there are two dimensions in buying media: reach (% of your audience who see your ad) and frequency (number of times they see it). With a limited budget, there’s a trade-off. You can buy one spot on Australian Idol (high reach) or for the same money you can buy ten spots on […]