• Home
  • Content and Strategy
  • Case Studies
  • Willpower
  • Contact
Free Beer
bret treasure
Menu Close
  • Home
  • Content and Strategy
  • Case Studies
  • Willpower
  • Contact

Video

What is a viral video worth?

July 4, 2019Administrator 23 Comments

I’m a terrible salesman. I just wrote a video script for a startup that if properly executed would go viral and make the business a screaming success. But the script will just sit in the cloud, like lonely electrons. I… Continue Reading →

Marketing, Video

Problem/solution vs story-telling

November 18, 2016Administrator

I’ve just done branding and comms for a new business which streams weddings to your Facebook page. What I really love about this work is distilling a message. Out of the hundreds of ways you could present a service, what’s… Continue Reading →

branding, Marketing, streaming, Video, weddings

Responsible Service of Alcohol

April 22, 2009Administrator Leave a Comment

I know my business is called Free Beer but I should emphasize that I give it away responsibly. I’ve just done some work for Clubs WA who conduct training for people who serve alcohol. Part of that was a short… Continue Reading →

Presentation, Video

Digital Content

Compelling content. No, really.

How much do you love reading predictable sales messaging? Well, your customers feel the same way. Here's the opportunity: talk to me about how to ginger up your web, video and social media content.

Online and trad marketing strategy & content.

bret treasure

+61 409908133

Recent Posts

  • “We know what we’re doing – we just don’t know how to frame it”
  • What is a viral video worth?
  • Thingdom
  • Governance
  • Blockchain’s killer app

Nice name. Why free beer?

Because everyone remembers my business name.

But also, giving someone a case of beer as payment generally gets you more value than what it cost. When we market something, we're doing a similar thing - imbuing a product with a personal, intangible value.

© 2025 Free Beer. All rights reserved.
Fashionista by aThemes
Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
I know what you're thinking
but trust me, you'll love it.
ErrorHere