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Published April 2, 2015 at 640 × 400 in Conference web site
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How much do you love reading predictable sales messaging? Well, your customers feel the same way. Here's the opportunity: talk to me about how to ginger up your web, video and social media content.

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Nice name. Why free beer?

Because everyone remembers my business name.

But also, giving someone a case of beer as payment generally gets you more value than what it cost. When we market something, we're doing a similar thing - imbuing a product with a personal, intangible value.

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