Archive for February, 2005

Marketing the Greens

Wednesday, February 23rd, 2005

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greens, originally uploaded by notthewest.
Someone in the Greens has a sense of humour. Their slogan for the WA election: far canal - better vote greens. Not bad. Here’s my review of the ad.
First the easy […]

Yellow Pages and web pages

Saturday, February 5th, 2005

Talking to a prospective client the other day about their Yellow Pages advertising which has cost them a packet but is not working for them very well.
They are a catering business. This is a category crying out for an integrated yellow pages and web strategy; a Yeb page. (I know you’d want to know that […]