Free Beer: Marketing, Blogs, Virtual Worlds, Second Life Consulting

Australia’s biggest juice company, Berri, is about to be taken over by a Filipino company, San Miguel. It’s a damned shame really since the company has a long history as a growers’ cooperative and has developed into a good marketing organisation with the potential to export successfully. Ah well. Here’s a new product idea for […]

In podcasting you subscribe to audio programs on the net and they download automatically to your iPod/MP3 player. The momentum being generated about this by US techies is significant (zero to 190,000 Google hits in three months) and there is no doubt in my mind it will have a major impact on broadcast radio. Here’s […]

The Australian Olive Oil industry is making great product. Check out some of these products. The boutique products you can get from the growers themselves or some specialty stores are generally sensational though often damned expensive. Here are the 2004 show results - just released.
The cheap imported European oil in supermarkets is atrocious. This is […]

Amazing how many businesses DON’T ask you this question. Ask the question, write down the answer and keep a weekly tally. Then you’ll know which advertising is working or who’s giving you good word-of-mouth.