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Month: November 2004

New product: Mandies

November 21, 2004Administrator Leave a Comment

Australia’s biggest juice company, Berri, is about to be taken over by a Filipino company, San Miguel. It’s a damned shame really since the company has a long history as a growers’ cooperative and has developed into a good marketing… Continue Reading →

Food

Podcasting threat to broadcast radio

November 14, 2004Administrator Leave a Comment

In podcasting you subscribe to audio programs on the net and they download automatically to your iPod/MP3 player. The momentum being generated about this by US techies is significant (zero to 190,000 Google hits in three months) and there is… Continue Reading →

Technology

Olive Oil Opportunity

November 10, 2004Administrator Leave a Comment

The Australian Olive Oil industry is making great product. Check out some of these products. The boutique products you can get from the growers themselves or some specialty stores are generally sensational though often damned expensive. Here are the 2004… Continue Reading →

Food

How did you find out about us?

November 10, 2004Administrator Leave a Comment

Amazing how many businesses DON’T ask you this question. Ask the question, write down the answer and keep a weekly tally. Then you’ll know which advertising is working or who’s giving you good word-of-mouth.

Uncategorized

Digital Content

Compelling content. No, really.

How much do you love reading predictable sales messaging? Well, your customers feel the same way. Here's the opportunity: talk to me about how to ginger up your web, video and social media content.

Online and trad marketing strategy & content.

bret treasure

+61 409908133

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Nice name. Why free beer?

Because everyone remembers my business name.

But also, giving someone a case of beer as payment generally gets you more value than what it cost. When we market something, we're doing a similar thing - imbuing a product with a personal, intangible value.

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