Finger Food Catering
A Perth catering business who now generate more online inquiries than they can handle. They are ranked by Google first in the world for searches on “finger food catering” and rankings generally are very high. Free Beer conceived and executed all aspects, from strategy to content creation and Search Engine Optimisation.

The work began with an analysis of competitive sites and the identification of the opportunity; an easy-to-use ordering facility for business people which shows quality photos of every dish and quotes prices. No competitor does this. An extremely cost-effective AdWords campaign was also implemented but has been paused because the business can’t handle the extra work.

Free Beer also project-managed the branding of a new product line to be presented to the grocery trade and provided marketing advice on distribution and trade mark issues.

Media Tonic
The Perth media representation company were looking for a way to establish themselves with a key constituency, the West Australian advertising industry. Free Beer developed a blog and e-newsletter which has positioned Media Tonic as a progressive, tech-savvy business, has led directly to sales of sponsorships and to closer business relationships.

The e-newsletter has a high percentage of entertainment content and sales messages are low-key. The tone of the product is in keeping with the personality of the business; a bit cheeky and a lot friendly.

Computer Mechanics
A computer repair company that services the Perth domestic and business market. Free Beer designed a marketing strategy which included a very successful radio campaign that made the company top-of-mind in the category.

Because computer repair is an ad-hoc issue for domestic consumers, the strategy included developing a web portal, which the technicians set as the customer’s home page (with their permission). Keeping the portal entertaining and up-to-date gives the company an every-day presence and has led to an improvement in the level of repeat business.

Search Engine Optimisation has Computer Mechanics as the number one search result in all key categories. It is producing thousands of hits and generating substantial new business.

Talga Gold
Web site development, copywriting and Google Adwords advertising.

Humphrey Builders
Web site re-development, video production, strategy, magazine advertising and Google Adwords.

The Australian Sex Party
Advertising, strategic and policy advice during the 2009 federal election.