Hi,

I’m a freelance marketing consultant operating out of Perth, Western Australia. My background is in consumer goods, having worked for Colgate-Palmolive and Mars on some of Australia’s largest brands.

# Entrepreneurial and consulting work since then has included franchising, general management in IT, and marketing consulting for some of Perth’s best operators including Computer Mechanics, New Editions Bookshop, Media Tonic, Fingerfood Catering and Fremantle Council.

# I bring a strategic approach to what I do and I aim to create memorable campaigns in all media; television, radio, print, direct, outdoor and internet. I can advise on what media is best for you and how much to spend; you’re not the only schmuck with a limited advertising budget.

# Using a marketing consultant can be a cost-effective alternative to engaging an advertising agency, but more important really is the quality of advice and close attention. You want a consultant that listens closely to you, quickly develops a good understanding of your business, has a different perspective to your own and is prepared to tell you things you don’t want to hear.

# As a freelance marketer you develop a broad range of skills. Mine include new product development, search engine optimisation, search engine marketing and copywriting.

# I’m an experienced blogger and social media junkie. I consult on corporate blogging, social software like Twitter and Friendfeed and I have worked as a developer in the virtual world, Second Life.

There are two reasons my business is called Free Beer. Firstly, marketing is about being remembered and everyone remembers my business name.

Secondly, giving someone a free beer or a case of free beer can generate much more goodwill than its monetary value. When we market something, we’re doing a similar thing – building personal connections that are more meaningful than goods, services and money.