I’m a strategist, operating out of Perth, Western Australia.
I work with a small number of clients, helping them with marketing, media, business development and particularly online strategies.
You can trust me with new product development, web development, search engine optimisation, search engine marketing, social media advice and copywriting.
My background is in consumer goods, having worked in marketing for Colgate-Palmolive and Mars on some of Australia’s largest brands.
There are two reasons my business is called Free Beer. Firstly, marketing is about being remembered and everyone remembers my business name.
Secondly, giving someone a case of free beer generally gets you more value than its monetary cost. When we market something, we’re doing a similar thing – building personal connections that are more meaningful than goods, services and money.
I’m currently the Chairman of the Australian Web Industry Association – if you’re interested in the web you can join up here.
