http://freebeer.com.au Marketing consulting, search engine optimisation, web marketing and advertising, social media consultant, Perth Western Australia Sun, 28 Feb 2010 17:30:45 +0000 http://backend.userland.com/rss092 en The Media140 event was held in Perth this week and I attended as a guest blogger. For me, one of the most interesting things about Media140 was seeing the effect of the Twitter Wall; the web page of tweets with the hashtag #media140 projected behind the speaker or panel in ... http://freebeer.com.au/2010/03/01/the-twitter-wall/ Foursquare and seven years ago, our fathers brought forth on this Internet a new application. The latest venture capital love object is Foursquare, which has signed up 275,000 New Yorkers to a mobile phone GPS app that lets their friends know where they are. Business Insider details how the app ... http://freebeer.com.au/2010/02/12/foursquare/ Christien Meindertsma spent three years researching the end uses of the range of raw materials that derive from pigs. Then she photographed the products that include a little bit of pig. Paint. Bullets. Beer. Sandpaper. Marshmallows. Beauty masks. To name a few. Her charming talk on the book follows. I ... http://freebeer.com.au/2010/02/11/pig-05049/ Happy Australia Day. I wrote a song. It's loosely based on Waltzing Matilda. The words for that song, of course, were written by the great Australian Poet, Ukulele Paterson. Thanks to my Producer, Leo Treasure, who is like a son to me. [audio:http://freebeer.com.au/audio/Re-waltzing_Matilda.mp3] http://freebeer.com.au/2010/01/26/re-waltzing-matilda/ Enex have just presented the results of their analysis of the ISP-filtering trials; the Government's test on Internet censorship. Here is my selective summary of the Executive Summary: There were two parts to the test; 'protecting' people against the sites the Government blacklists and filtering out sites that are not on ... http://freebeer.com.au/2009/12/15/censorship-test-fails-so-surprised-government-persists-so-surprised/ The invention of the disposable razor is a celebrated marketing story. Invented by Bic, not a shaving company. The reason Bic got into this market was that they were competing with Gillette in the portable cigarette lighter business. The portable razor was a way of undermining a competitor's profitability. I ... http://freebeer.com.au/2009/12/15/marketing-makeup-to-men/ A brief overview of perhaps the least understood marketing concept: positioning. It's what you need to get clear on before you start advertising. Imagine you’re a wealthy business person and your birthday party is coming up. You’ve decided to book a comedian to perform for your friends and you can afford ... http://freebeer.com.au/2009/11/26/whats-the-deal-with-positioning/ Banner maker I'm declaring December 7th the first Sales Respect Day. Talk to any real estate salesperson. Their job involves providing valuable information to people who need to make a decision. Yet they are treated like second-class citizens. Often they are spoken down to, their correspondence is ignored and they are ... http://freebeer.com.au/2009/11/05/sales-respect-day/ Here's a (real) complaint letter written in 2001 to Nissan. ATTENTION: MR NEVILLE GREEN, GENERAL MANAGER - NATIONAL PARTS DEAR SIR, I would like to bring to your attention some serious faults in Nissan Motor Co. in regard to parts availability, lead times and pricing. Currently at this mine we have a ... http://freebeer.com.au/2009/08/30/nissan-complaint-letter-and-shifts-in-the-power-balance/ Phillip, I'd like to begin by saying that I think it's very generous of you to step down as host of Late Night Live and give voice to someone with a different set of ideas. It certainly runs counter to the traditions of incumbency; what prompted you to pass the ... http://freebeer.com.au/2009/07/22/phillip-adams-last-interview/