<?xml version="1.0" encoding="UTF-8"?><rss version="0.92">
<channel>
	<title>Web marketing &#124; online advertising &#124; marketing consulting &#124; Search Engine Optimisation &#124; Perth Western Australia</title>
	<link>http://freebeer.com.au</link>
	<description>Marketing consulting, search engine optimisation, web marketing and advertising, social media consultant, Perth Western Australia</description>
	<lastBuildDate>Sun, 15 Jan 2012 17:02:49 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	<!-- generator="WordPress/3.2.1" -->

	<item>
		<title>Out with the old</title>
		<description><![CDATA[It costs about $30K a season for the WACA to run the manual scoreboard at their cricket ground in Perth. The scoreboard is far from an aesthetic masterpiece but it has some charm and it reminds us of the modern cricket contest: commercialisation vs ritual. Inevitably, the scoreboard will make way for a digital substitute [...]]]></description>
		<link>http://freebeer.com.au/2012/01/16/out-with-the-old/</link>
			</item>
	<item>
		<title>Aunty Adelaide</title>
		<description><![CDATA[The old ABC studios site in Adelaide Terrace, Perth is heritage listed. Who invented heritage listing? THAT GUY ROCKS. The site is owned by property developer Finbar but the question is, what should be done with it? That gentleman Ken McKay and I have put together a concept for Finbar&#8217;s consideration. Along the way we&#8217;ve [...]]]></description>
		<link>http://freebeer.com.au/2011/11/12/aunty-adelaide/</link>
			</item>
	<item>
		<title>Strategy: the 3 pointer</title>
		<description><![CDATA[Never been much of a basketball fan. Prefer cricket. However. Still interested in contributing to any sport that is being poorly marketed and the moment and that would be most of them. People administering sports have often spent their lifetimes in the sport, just like business people spend a lifetime in the business. The reason [...]]]></description>
		<link>http://freebeer.com.au/2011/11/10/strategy-the-3-pointer/</link>
			</item>
	<item>
		<title>.ANYTHINGYOULIKE</title>
		<description><![CDATA[ICANN has agreed to introduce new generic top level domains (gTLDs). The names will be almost without restriction. The new domains ain&#8217;t cheap. When applications open in January, you&#8217;ll fork out $185,000 to apply. And then you&#8217;ll go through 9 &#8211; 20 months of bureaucratic bullshit before you can trade. I hope you know what [...]]]></description>
		<link>http://freebeer.com.au/2011/08/19/anythingyoulike/</link>
			</item>
	<item>
		<title>NASA&#8217;s next mission; people</title>
		<description><![CDATA[Man on Mars? A visit to an asteroid? Actually a Woman on Mars would be a better proposition; would generate more public discussion. I kind of doubt those projects will generate massive public interest. Anyway, what about some other options? Here is verbatim, the NASA mission statement: To improve life here, to extend life to [...]]]></description>
		<link>http://freebeer.com.au/2011/07/24/nasas-next-mission-people/</link>
			</item>
	<item>
		<title>What Atlantis said to the humans</title>
		<description><![CDATA[I can’t help but think you people have missed the point. My project was not about American leadership in the world. America is not the big picture. Consider these consequences: 1. You met the objectives. And they were very big objectives. The Space Station may be the most important laboratory ever built. 2. You ran [...]]]></description>
		<link>http://freebeer.com.au/2011/07/24/what_atlantis_said_to_the_humans/</link>
			</item>
	<item>
		<title>The Making Things Up Trophy</title>
		<description><![CDATA[Excuse the crappy photo but it did occur to me that the ANZ Bank may have some security concerns about customers taking photos of their teller area. So I was quick. The photo is quite flattering compared to the actual poster in which Tony Barber looks old and unwell though with good teeth. I know [...]]]></description>
		<link>http://freebeer.com.au/2011/06/02/the-making-things-up-trophy/</link>
			</item>
	<item>
		<title>The cool ad diaspora</title>
		<description><![CDATA[Here&#8217;s a brilliant television commercial. Except it&#8217;s not on television. It&#8217;s a T-Mobile ad showing exclusively on the Internet &#8211; 13 million views so far. This is not a small scale viral campaign; it&#8217;s a big-budget commercial that will not air on TV. Well actually, it WILL air on TV but as editorial. It&#8217;ll be [...]]]></description>
		<link>http://freebeer.com.au/2011/04/28/the-cool-ad-diaspora/</link>
			</item>
	<item>
		<title>iPad Daily</title>
		<description><![CDATA[I only get it for the ads. They&#8217;re shiny and interactive. Multi-page video. Some ads have a Download App button at the bottom of the screen. Where the advertiser has bothered, the ad format is compelling and it&#8217;s more accessible than a web page; less mediated, more touchable. If I were a media company I&#8217;d [...]]]></description>
		<link>http://freebeer.com.au/2011/04/26/ipad-daily/</link>
			</item>
	<item>
		<title>Getting it nearly right</title>
		<description><![CDATA[Here&#8217;s a clever ad for the SBS movie channel. Unfortunately, it appeared in a brochure promoting the French Film Festival in Perth. You&#8217;d have to assume that people who&#8217;ve sought out that publication are already reasonably positively disposed to foreign films. The &#8216;aren&#8217;t you sick of Hollywood films&#8217; angle should be directed at people in [...]]]></description>
		<link>http://freebeer.com.au/2011/03/08/621/</link>
			</item>
</channel>
</rss>

