Archive for the 'Technology' Category

Yellow Pages and web pages

Saturday, February 5th, 2005

Talking to a prospective client the other day about their Yellow Pages advertising which has cost them a packet but is not working for them very well.
They are a catering business. This is a category crying out for an integrated yellow pages and web strategy; a Yeb page. (I know you’d want to know that […]

Why Perth should blog

Wednesday, December 8th, 2004

This is part of a talk I gave at the Blogging at the End of the Earth conference.
I want to talk more about how we can be improve our presence on the net. As a state we could institutionalise blogging and use that to increase our voice and our influence on the internet. This would […]

Podcasting threat to broadcast radio

Sunday, November 14th, 2004

In podcasting you subscribe to audio programs on the net and they download automatically to your iPod/MP3 player. The momentum being generated about this by US techies is significant (zero to 190,000 Google hits in three months) and there is no doubt in my mind it will have a major impact on broadcast radio. Here’s […]