If you’re like me you take it as read that blogs run by journalists follow the same standards of editorial independence common to good newspapers. However, I did some research into the number of references in body text to three of the leading SL developers, to see if there were any differences between the blogs. […]
Inside This World has just completed a Second Life proposal to a company suggesting they follow the IBM model. IBM have committed a heresy, building their own multi-island facility using their own employees*. The result is a messy and incomplete build which challenges the orthodoxy of Second Life and threatens to succeed and set some […]
Having now conducted a number of tours of real life businesses in Second Life I suggest to you that the medium is not working as advertised. I’m talking in particular about trying to sell real life goods.
Here are the traffic numbers in avatar minutes/week:
Adidas 1,122
American Apparel 2,588
Dell Factory 577
Warner Bros’ listening loft for Regina Spektor […]
Big highs but a few operational complications. In the interests of balance, because I have enthusiastically advocated the use of this platform for business, I’d like to discuss some of Second Life’s flaws.
This is an unstable development and operational environment. The Linden Lab motto is Thanks For Your Patience. As I write this another official […]
The blog of one of IBM’s virtual world evangelists, Irving Wladawsky-Berger (some call him Irving Berger, not sure why) reveals an deep understanding of the potential of this platform. IBM are exploring Second Life as a way of conducting remote meetings and are developing ways of using it as part of an induction program for […]
CNet and IBM are in Second Life. IBM have a full time employee who is researching Second Life for its business applications and is promoting virtual worlds within IBM. CNet is the first major commercial media group to take a permanent slot. It has covered Second Life more closely than other outlets and this step […]
Attending the Second Life Community Conference was like standing with a group of people on the edge of a cliff looking down on a city, knowing that in the morning it would be ours.
The context for this is a user base which has grown from 15,000 two years ago to 536,000 and continues to grow […]
I am pleased to be working with a major American university in Second Life on a project for one of the world’s largest companies, an energy multinational. We put together the pitch with seven days’ notice, building a co-branded location that showcased live video feeds and an email/SMS bridge between Second Life and real life. […]
Alter-ego Biscuit Carroll just completed a Powerpoint Presentation in Second Life. This was done as part of the barcamp organised by Spin Martin, aka Eric Rice.
You’re probably wondering why you would give a presentation INSIDE a virtual world. Because this is a new way for corporates to hold meetings with personnel scattered across the […]
I’m reproducing here an extract from an Instant Messaging conversation I had in Second Life last night. This is to demonstrate how SL could be used as a virtual store and how companies could use the environment to improve internal communication to the benefit of customers.
In SL I was shopping with Kate; I’d asked her […]
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