Comments on: Fiestas for the plebs

By: The Worst of Perth

The Worst of Perth — Tue, 05 May 2009 23:06:34 +0000

Dyin in arse apparently.
http://fakeplasticsouks.blogspot.com/2009/05/ford-online-fail.html

By: skribe

skribe — Thu, 23 Apr 2009 04:41:54 +0000

Potentially, but Ford should be expecting that. I would consider it inevitable actually. Even a slightly unfavourable review is likely to be blown out of proportion by the MSM. They are being challenged by SM so that’s a natural response. However, I don’t believe that Ford’s target demographic listens much to the MSM. That’s why they’re using alternative avenues. YMMV.

By: Administrator

Administrator — Thu, 23 Apr 2009 04:26:24 +0000

Yes I see it as higher risk than general media. A bad review in Wheels Mag is not newsworthy but some blogger turning feral on a high profile project like this could blow up. I hope that doesn’t happen and I think it’s low risk, but more risky than mainstream media normality.

By: skribe

skribe — Thu, 23 Apr 2009 04:18:52 +0000

Plenty could go wrong and I’m sure that Ford has some strategies in place to deal with them. However it’s no worse than having your car reviewed by the traditional media. If Wheels Mag disses your car you’re in a world of hurt. If a handful of bloggers does it, not so much. Plus they’re diluting any negativity through force of numbers. Ford are clearly playing on the perception that bloggers are ‘amateurs’ (even if they’re paid). They’re likely to be more forgiving and perceived to be more honest and reliable in their reviews. I don’t foresee many additional risks. Do you?

By: ME Writer

ME Writer — Thu, 23 Apr 2009 03:34:20 +0000

They’d be mad not to give a fiesta to Judson. I am not even interested in Fiestas but I’d be interested to know what he thinks of it.

By: Administrator

Administrator — Thu, 23 Apr 2009 02:19:40 +0000

What could possibly go wrong? :p

By: The Worst of Perth

The Worst of Perth — Thu, 23 Apr 2009 02:19:40 +0000

So instead of settling for wine with this sellout, I should have held out for a whole plane?
http://theworstofperth.com/2009/04/16/long-white-cloud-great-white-sham/

By: skribe

skribe — Thu, 23 Apr 2009 02:06:42 +0000

It’s not as big a risk as it first appears for Ford. Blog reviews about the car are bound to happen anyway, so in essence they are managing the content by having ‘their bloggers’ do the reviews. It’s unlikely that the car that got top marks from Top Gear is going to be given too many thumbs down by any blogger that considers themselves a car aficionado. So what Ford will end up with is a whole lot of good reviews, by bloggers that have been vetted by them, showing up in the top 10 pages or so of the search engine listings. Smart move.