Comments on: 12 Ad Agencies that couldn’t care less about Google

By: Screw the customers; it LOOKS fantastic!

Screw the customers; it LOOKS fantastic! — Mon, 23 Mar 2009 16:09:11 +0000

[...] already suggested that the Australian Advertising Industry is generally clueless about marketing their own services on the web I thought to monster a couple [...]

By: My first ever public seminar

My first ever public seminar — Wed, 18 Feb 2009 06:16:25 +0000

[...] Contact « 12 Ad Agencies that couldn’t care less about Google [...]

By: Ad and media agencies amateurs at search optimisation at mUmBRELLA

Ad and media agencies amateurs at search optimisation at mUmBRELLA — Thu, 05 Feb 2009 21:48:32 +0000

[...] exercise was in part inspired by a blog posting at the marketing blog Free Beer, in which WA marketer Bret Treasure observed: “Either they have as much work as they want or [...]

By: Administrator

Administrator — Mon, 02 Feb 2009 10:53:44 +0000

*prepares to put boot in*

By: The Worst of Perth

The Worst of Perth — Mon, 02 Feb 2009 10:24:26 +0000

architect firms also tend to use infuriating flash

By: skribe

skribe — Mon, 02 Feb 2009 09:12:42 +0000

Wunderman were trying to brand themselves as a Web2,0 agency. That’s why they were (still are?) spending so much time in Second Life. The paradigm has shifted and unfortunately for most of the heritage agencies their efforts are a little like a dad trying to be cool around a group of teenagers. All they do is look out of place.

By: Administrator

Administrator — Mon, 02 Feb 2009 09:06:47 +0000

I guess they’re not spruiking their abilities as website creators but I just had this sense that while advertising has evolved to include online, traditional agencies have just completely handed that territory to digital agencies. They own a lot of those businesses, so in terms of promoting themselves, shouldn’t they be a bit more savvy?

By: skribe

skribe — Mon, 02 Feb 2009 08:55:29 +0000

Given that I have a small amount of experience with Wunderman this doesn’t surprise me in the least. When a major account is given to ‘The Web Guy’ because it involves using computers, you tend to suspect they’re a little out-of-touch with the technology.