Comments on: How not to do political advertising http://freebeer.com.au/2008/08/17/how-not-to-do-political-advertising/ Business development, marketing advice, virtual worlds, social software, second life Wed, 07 Jan 2009 17:33:40 +0000 http://wordpress.org/?v=2.3.1 By: Administrator http://freebeer.com.au/2008/08/17/how-not-to-do-political-advertising/#comment-44421 Administrator Fri, 29 Aug 2008 12:26:33 +0000 http://freebeer.com.au/2008/08/17/how-not-to-do-political-advertising/#comment-44421 Well I've just seen the Liberal Party's response. It is a fine piece of 1970s political advertising; completely banal. Promising 'better education', 'better health' but specifying nothing. The cliché of the bookcase in the background. Unsophisticated. Old fashioned. I want to live in America. Well I’ve just seen the Liberal Party’s response. It is a fine piece of 1970s political advertising; completely banal. Promising ‘better education’, ‘better health’ but specifying nothing. The cliché of the bookcase in the background. Unsophisticated. Old fashioned. I want to live in America.

]]> By: Administrator http://freebeer.com.au/2008/08/17/how-not-to-do-political-advertising/#comment-44418 Administrator Thu, 28 Aug 2008 14:47:21 +0000 http://freebeer.com.au/2008/08/17/how-not-to-do-political-advertising/#comment-44418 In further developments, ALP State Secretary Bill Johnston, (I think I'm right in saying he was behind the TV ad) was implicated today as the architect of an anti-Troy Buswell web site. As if they needed to remind the public about that sorry episode. More negative advertising. More predictable moral high-grounding. Disappointing. In further developments, ALP State Secretary Bill Johnston, (I think I’m right in saying he was behind the TV ad) was implicated today as the architect of an anti-Troy Buswell web site. As if they needed to remind the public about that sorry episode. More negative advertising. More predictable moral high-grounding. Disappointing.

]]> By: David Morris http://freebeer.com.au/2008/08/17/how-not-to-do-political-advertising/#comment-44388 David Morris Fri, 22 Aug 2008 03:29:46 +0000 http://freebeer.com.au/2008/08/17/how-not-to-do-political-advertising/#comment-44388 I would go further. Not only strategically ineffective, but actually damaging. It makes it seem as if Labor are running scared, and a resorting to desperate measures. Colin Barnett has gone from looking like a last gasp drop in leader to a real threat, and he hasn't had to do anything. And where do they go to now, if (perhaps now even when) the polls start showing a swing towards the Opposition? I would go further. Not only strategically ineffective, but actually damaging. It makes it seem as if Labor are running scared, and a resorting to desperate measures. Colin Barnett has gone from looking like a last gasp drop in leader to a real threat, and he hasn’t had to do anything.

And where do they go to now, if (perhaps now even when) the polls start showing a swing towards the Opposition?

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