Comments on: Olympic ambush marketing

By: Ross Hill

Ross Hill — Mon, 13 Oct 2008 10:22:20 +0000

I remembered Emirates

By: Administrator

Administrator — Sat, 13 Sep 2008 14:17:34 +0000

Noted; thanks for the correction.

By: Yes

Yes — Thu, 11 Sep 2008 04:08:11 +0000

Coles sold Red Rooster years ago, over 10 years ago in fact.

By: Administrator

Administrator — Sat, 16 Aug 2008 07:23:08 +0000

You’re quite right Kathryn, thanks for the correction. They are a ‘broadcast partner’ to the Seven Network. One of their brands, Red Rooster, is part of that deal, so they are effectively ambushing McDonalds, who are an Official Olympic Sponsor.

Both Coles and Red Rooster are using Olympic theming in their campaigns. I would be very upset if I were McDonalds. Further, both McDonalds and Red Rooster have paid premiums, but Chicken Treat have spots during the coverage too, presumably at spot rates.

Not a smart way to treat your biggest advertisers.

By: kathryn

kathryn — Fri, 15 Aug 2008 01:18:19 +0000

Coles is not an official Olympic sponosr ….

By: The Worst of Perth

The Worst of Perth — Wed, 13 Aug 2008 11:08:58 +0000

I’ve never understood olympic edition cars either. How to make your vehicle look dated as quickly as possible.

By: Administrator

Administrator — Tue, 12 Aug 2008 05:38:38 +0000

Yes, the whole endorsement thing is silly. Two banks are ‘broadcast partners’. Maybe the CBA could lend to you if you like Swimming and Bendigo could cover the Judo fans?

By: The Worst of Perth

The Worst of Perth — Mon, 11 Aug 2008 07:01:45 +0000

With this type of thing, most people get so bored with the blanket sponsor coverage that they cheer for the ambushers as something different and interesting. The official whatever of the games surely can’t work either. Why would anyone buy a phone or a burger on the basis that it’s the official?