http://freebeer.com.au/2008/07/10/lively-and-vivaty/ Business development, marketing advice, virtual worlds, social software, second life Fri, 05 Dec 2008 12:52:08 +0000 http://wordpress.org/?v=2.3.1 http://freebeer.com.au/2008/07/10/lively-and-vivaty/#comment-44065 Heidi Thu, 10 Jul 2008 16:48:22 +0000 http://freebeer.com.au/2008/07/10/lively-and-vivaty/#comment-44065 hey bret, thx for the comparison. it's a good surface level view. vivaty also works with AIM. Allows you to go full-screen with an AIM buddy. AIM buddies and FB friends can mingle together. i think what you are seeing here (for both vivaty and lively), is that we're both Just Starting. the technology behind both allows these to live in any URL anywhere on the web. it's not a re-creation of 2D, we all love 2D for what it's best at. Just makes things a bit more live and immersive for those that want that (not everyone will). there is a brand play here too, as you noted. Being in the browser allows advertisers to link their social media ad buys (which drive reach and virality) with a more VW-based campaign (which is best at driving engagement). Just a few thoughts, thanks for the post! hey bret, thx for the comparison. it’s a good surface level view. vivaty also works with AIM. Allows you to go full-screen with an AIM buddy. AIM buddies and FB friends can mingle together. i think what you are seeing here (for both vivaty and lively), is that we’re both Just Starting. the technology behind both allows these to live in any URL anywhere on the web. it’s not a re-creation of 2D, we all love 2D for what it’s best at. Just makes things a bit more live and immersive for those that want that (not everyone will). there is a brand play here too, as you noted. Being in the browser allows advertisers to link their social media ad buys (which drive reach and virality) with a more VW-based campaign (which is best at driving engagement). Just a few thoughts, thanks for the post!

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