Comments on: Foster’s: the failure was marketing http://freebeer.com.au/2008/06/16/fosters-the-failure-was-marketing/ Business development, marketing advice, virtual worlds, social software, second life Fri, 05 Dec 2008 12:50:04 +0000 http://wordpress.org/?v=2.3.1 By: homesite homeowners insurance program http://freebeer.com.au/2008/06/16/fosters-the-failure-was-marketing/#comment-44439 homesite homeowners insurance program Sun, 31 Aug 2008 03:35:40 +0000 http://freebeer.com.au/2008/06/16/fosters-the-failure-was-marketing/#comment-44439 <strong>homesite homeowners insurance program...</strong> depicted Capistrano Cohen.Selwyn cubbyhole gains ... homesite homeowners insurance program…

depicted Capistrano Cohen.Selwyn cubbyhole gains …

]]> By: Lake Shiraz and Australian Sake http://freebeer.com.au/2008/06/16/fosters-the-failure-was-marketing/#comment-44427 Lake Shiraz and Australian Sake Sat, 30 Aug 2008 13:25:18 +0000 http://freebeer.com.au/2008/06/16/fosters-the-failure-was-marketing/#comment-44427 [...] I thought I’d volunteer one of my ideas for the marketing of Australian wine. I have previously criticised Fosters for a lack of innovation in wine marketing. Strangely, they are not yet a [...] […] I thought I’d volunteer one of my ideas for the marketing of Australian wine. I have previously criticised Fosters for a lack of innovation in wine marketing. Strangely, they are not yet a […]

]]> By: Administrator http://freebeer.com.au/2008/06/16/fosters-the-failure-was-marketing/#comment-43977 Administrator Mon, 16 Jun 2008 11:20:49 +0000 http://freebeer.com.au/2008/06/16/fosters-the-failure-was-marketing/#comment-43977 Thanks James! I haven't seen the case study but Blue Ocean Strategy look like a happening thing. I'll get hold of the book. Thanks James! I haven’t seen the case study but Blue Ocean Strategy look like a happening thing. I’ll get hold of the book.

]]> By: James http://freebeer.com.au/2008/06/16/fosters-the-failure-was-marketing/#comment-43975 James Mon, 16 Jun 2008 09:08:34 +0000 http://freebeer.com.au/2008/06/16/fosters-the-failure-was-marketing/#comment-43975 Great points. Really, the options are endless for these guys, strange that they couldnt' find the right ones - or at least do something innovative. I think the social dimension of wine drinking could surely be exploited. Somehow... Have you read Blue Ocean Strategy and their take on Cassella Wines; success? Great points. Really, the options are endless for these guys, strange that they couldnt’ find the right ones - or at least do something innovative.

I think the social dimension of wine drinking could surely be exploited. Somehow…

Have you read Blue Ocean Strategy and their take on Cassella Wines; success?

]]>