Comments on: Adventures in winemaking http://freebeer.com.au/2008/02/01/adventures-in-winemaking/ Business development, marketing advice, virtual worlds, social software, second life Sat, 06 Sep 2008 03:02:04 +0000 http://wordpress.org/?v=2.3.1 By: homeowners insurance for florida coastal properties http://freebeer.com.au/2008/02/01/adventures-in-winemaking/#comment-44464 homeowners insurance for florida coastal properties Mon, 01 Sep 2008 18:29:59 +0000 http://freebeer.com.au/2008/02/01/adventures-in-winemaking/#comment-44464 <strong>homeowners insurance for florida coastal properties...</strong> aerodynamic?impenetrable Essen shocking ... homeowners insurance for florida coastal properties…

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]]> By: The Worst of Perth http://freebeer.com.au/2008/02/01/adventures-in-winemaking/#comment-43939 The Worst of Perth Wed, 21 May 2008 10:38:52 +0000 http://freebeer.com.au/2008/02/01/adventures-in-winemaking/#comment-43939 I assumed you had made up a joke logo, but did a quick check. What a stinker. 1. Is that two band-aids? 2, the animation and stills seem to indicate that it's been puked up. 3. Why is it purple? (The Dockers have tarnished that colour with the tag of loser for Australians, but internationals may not know that the colour has been soiled here.) Interesting to read your thoughts on this one. http://theworstofperth.com/2008/03/28/wolfen-it-down/ I assumed you had made up a joke logo, but did a quick check. What a stinker.
1. Is that two band-aids?
2, the animation and stills seem to indicate that it’s been puked up.
3. Why is it purple? (The Dockers have tarnished that colour with the tag of loser for Australians, but internationals may not know that the colour has been soiled here.)

Interesting to read your thoughts on this one.
http://theworstofperth.com/2008/03/28/wolfen-it-down/

]]> By: Iian Beaumont http://freebeer.com.au/2008/02/01/adventures-in-winemaking/#comment-43430 Iian Beaumont Fri, 01 Feb 2008 16:53:06 +0000 http://freebeer.com.au/2008/02/01/adventures-in-winemaking/#comment-43430 Dead on. I have lived and worked on marketing in two of the three wine making areas of the US. Play a little head game. Pretend you are marketing a restaurant. Does it make sense to say "Come to my place - we are from the hills of south xzy land?" I think not. It makes more sense to say something like " We feature a relaxed romantic atmosphere and a fresh twist on Asian cuisine that evokes tastes of the sea." You talk about the experience and the flavor. French and Italian wines can market by region because they have several millennium of taste and style associated with a region. Setting up a vision of taste experience and the mood a particular label invokes makes much more marketing sense than regional marketing. This is especially true of smaller labels. Answering the consumer question "What does this wine bring to the table?" is critical. It also makes for a huge opportunity because there are many ways to make that answer fresh and compelling. Dead on. I have lived and worked on marketing in two of the three wine making areas of the US.

Play a little head game. Pretend you are marketing a restaurant. Does it make sense to say “Come to my place - we are from the hills of south xzy land?” I think not. It makes more sense to say something like ” We feature a relaxed romantic atmosphere and a fresh twist on Asian cuisine that evokes tastes of the sea.” You talk about the experience and the flavor.

French and Italian wines can market by region because they have several millennium of taste and style associated with a region. Setting up a vision of taste experience and the mood a particular label invokes makes much more marketing sense than regional marketing. This is especially true of smaller labels. Answering the consumer question “What does this wine bring to the table?” is critical. It also makes for a huge opportunity because there are many ways to make that answer fresh and compelling.

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