are you really sure that noone can tell the difference? from what I have seen, the secrets stones look very “glassy” and I think many people would be able to tell they are not diamonds but may be too polite to say it to your face!

I have taken my fiance into the store as he wants to upgrade my original ring and i loved the idea. As previously stated they are stimulant diamonds which means they are man made, therefore not fake. So if anyone asks you the question \Is it real\ you can confidentally answer yes it is!

I found my dream set engagement ring for $975 dollars, it is 14ct white gold with over 1ct diamond and it sparkles like any so called \real\ diamond! I have ordered it in and will have it in a few weeks, I cant wait.

And yes this store appeals mostly generation Y and Z but these days with the economy the way it is, we dont have thousands to spend on a ring only to scatch it or lose it later on.
Even if I wanted a \real\ diamond ring, I couldnt afford it because we are trying to build a house which I feel (and I think everyone will agree) is more important than an overpriced \statement of love\.

Why waste needed money on exactly the same product with a higher price tag?

I also felt the ‘diamond’ in those wasn’t discernable from junk jewellery away from the smart lighting in the Secrets store and they lwere pretty unspectacular all up. I called the store about the fault and they asked me to bring them in and that they would “probably send them off to be repaired” which I wasn’t happy with, I felt for a $250 pair of earrings that were faulty at four weeks, a new set should have been offered straight off – it’s a big trip for us to get back to the city to bring these in only to be reparied, requiring another trip back to collect them. I emailed the head office too, considering the marketing hype about customer service, but have not received a reply.

We purchased a pendant and chain at the same time which I was happier with even though it spent more time around the back of my neck than at the front because the gold framing the diamonds is beaten into shape rather than solid and it is a very lightweight arrangement. That broke yesterday (March 23), So not a piece of my Secret’s jewellery is wearable 3 months after purchase.

Needless to say we no longer plan on buying a Secret’s ring, we’ll go for the real thing. If you are considering buying a piece of Secret’s jewellery, I urge you to have a look at other zirconium jewellery first and try it under the same lighting as Secret’s. You’ll not notice the difference plus you’ll find it priced appropriately. I feel the Secret’s pricing means you are paying for the marketing, packaging and store fit out, not higher quality fake jewellery!