Comments on: Effective frequency: activate bullshit detector http://freebeer.com.au/2005/04/10/effective-frequency-activate-bullshit-detector/ Marketing consulting, search engine optimisation, web marketing and advertising, social media consultant, Perth Western Australia Sun, 29 Jan 2012 22:24:48 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Olympic ambush marketing http://freebeer.com.au/2005/04/10/effective-frequency-activate-bullshit-detector/comment-page-1/#comment-44323 Olympic ambush marketing Sun, 10 Aug 2008 14:05:36 +0000 http://freebeer.com.au/?p=32#comment-44323 [...] that discount the cost of advertising. Even then it’s hard to justify; you’re buying frequency at the expense of reach. In other words, the same people are seeing your ad over and over. The better strategy is to spread [...] [...] that discount the cost of advertising. Even then it’s hard to justify; you’re buying frequency at the expense of reach. In other words, the same people are seeing your ad over and over. The better strategy is to spread [...]

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