Comments on: Effective frequency: activate bullshit detector http://freebeer.com.au/2005/04/10/effective-frequency-activate-bullshit-detector/ Business development, marketing advice, virtual worlds, social software, second life Fri, 05 Dec 2008 13:23:57 +0000 http://wordpress.org/?v=2.3.1 By: Olympic ambush marketing http://freebeer.com.au/2005/04/10/effective-frequency-activate-bullshit-detector/#comment-44323 Olympic ambush marketing Sun, 10 Aug 2008 14:05:36 +0000 http://freebeer.com.au/2005/04/10/effective-frequency-activate-bullshit-detector/#comment-44323 [...] that discount the cost of advertising. Even then it’s hard to justify; you’re buying frequency at the expense of reach. In other words, the same people are seeing your ad over and over. The better strategy is to spread [...] […] that discount the cost of advertising. Even then it’s hard to justify; you’re buying frequency at the expense of reach. In other words, the same people are seeing your ad over and over. The better strategy is to spread […]

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